More than just a festival!
Our Mission
The mission of Zuni Pueblo MainStreet is to improve and enhance the appearance, economic vitality, and social activity of downtown Zuni Pueblo while preserving and enhancing its historic resources through a community-driven effort that utilizes the MainStreet Four-Point Approach™ of Organization, Design, Promotion, and Economic Vitality.
Our Vision
The vision of Zuni Pueblo MainStreet is to have a vibrant and improved district where residents feel a stronger sense of place and visitors enjoy the unique Zuni culture, spend time shopping, and consider it a destination point.
About Zuni Pueblo MainStreet
As a Main Street America® Accredited program since 2018, Zuni Pueblo MainStreet is a recognized leading program among the more than 1,600 community collations nation-wide that share a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.
Our MainStreet District
Our MainStreet district or corridor runs from Halona to Halona. It begins on the east end of town at Halona Marketplace, runs west along State Highway 53 down to the Four-Way stop, then down south along Pia Mesa and ends at Halona Inn & Restaurant.
Start your exploration by first stopping at our office inside the Zuni Visitors Center!
Quick Stats about our district:
1.5 miles total corridor distance, all walkable
12 businesses on the corridor
2 EV charging stations (located at Major Market Inc.)
53 residential units, not including the Middle Village
80% of Zuni households are self-employed artists
Art Galleries along the corridor:
All Tribes Trading Post (two locations)
Ancestral Rich Treasures of Zuni (ARTZ) Cooperative
Turquoise Village
Zuni Craftsmen Cooperative
Points of attraction along the corridor:
A:wan Museum and Heritage Center
Historic Middle Village
Zuni Fair Building and Fair Grounds
Zuni Visitors Center
See Visit Zuni for other places outside the corridor
Places to eat:
ChuChu’s Restaurant (outside district boundary)
Eat & Go and Starbucks inside Major Market Inc.
Halona Plaza Restaurant
Halona Marketplace Deli
Speedway Roller Grill
Zuni Express Deli
Many local food vendors stationed along the corridor
History & Background
Zuni Pueblo became the first Native American community to be designated a MainStreet Community in the United States in July of 2012. The project is centered along NM Highway 53, a State Scenic Byway, which runs through the heart of the Pueblo. As the only indigenous community to receive a MainStreet designation to date, the project has garnered increased recognition by state, federal, and tribal governments.
ZPMS is a designated 501(c)(3) non-profit organization committed to promoting commerce, economic vitality and a vibrant business climate in the Pueblo of Zuni while preserving our unique culture, traditions and community. By engaging with community members, ZPMS is able to develop a variety of strategies for Zuni that continues to incorporate the beauty, identity, and cultural assets of the Zuni Pueblo, as well as celebrate our culture, community and traditions.
Best Historical Native Destination, 2019
About New Mexico MainStreet
Engage People • Rebuild Places • Revitalize Economies
A program of the New Mexico Economic Development Department, New Mexico MainStreet works throughout the state to help affiliated local organizations create an economically viable business environment while preserving cultural and historic resources. New Mexico MainStreet uses a community asset-based approach to economic development in partnership with local revitalization organizations to rebuild the local downtown economy.
The program’s core objective is downtown revitalization and redevelopment and the mission is to develop local capacity to engage people, rebuild places and revitalize economies resulting in economically thriving downtowns, greater business and employment opportunities and a higher quality of life.